Do you have a list of services that you provide to your customers? If so, make sure they are clearly stated on your social media accounts and include them in your posts.
You can also mention the benefits of using your services and the features of the products that make them unique. This can include what you do, what sets you apart from other businesses, and any testimonials or reviews.
If you own a hospital or a clinic, then it is essential to explain to the patients what kind of services you provide.
For example, if you are a super specialty clinic, then post about the various types of doctors who sit in your hospital and the various types of intensive and non-intensive procedures that take place at your clinic or hospital. It is quite obvious that patients will only come to your clinic when they know about your services.